Orlando, FL Vacation Rental Market Analysis: What Investors Should Know Before Buying

Home to world-famous theme parks, championship golf courses, and endless dining and shopping, Orlando is one of the most recognizable travel destinations in the world. It’s no surprise that travelers flock here year after year — in fact, the area welcomed 75+ million visitors in 2024, making it the most-visited destination in the United States.

That level of demand has helped turn Central Florida into one of the most established vacation rental markets in the country. For investors, Orlando offers something few destinations can: consistent, family-driven demand paired with a wide range of property types and price points.

To help you evaluate the opportunity, we created a free, downloadable Orlando Vacation Rental Market Analysis. Inside the report, you’ll find:

• Rental income potential by property size

• Average occupancy by property size

• Average daily rate (ADR) by property size

• Booking lead times and length of stay

• Monthly occupancy rates

• Vacation rental inventory by property size across the Orlando market

These insights are based on Evolve’s Orlando market averages from the past year and provide a reliable baseline for evaluating performance when investing in the Phoenix rental market.

👉 Download the complete Orlando Vacation Rental Investment Analysis. 

Why Orlando Is a Great Place to Own Vacation Rental Property

With its warm climate, year-round attractions, and global brand recognition, it’s no surprise Orlando was recognized by WalletHub as one of the Best Cities for Recreation in 2026, reinforcing its reputation as a destination with minimal off-seasons.

While Disney World and other theme parks anchor demand, Orlando’s appeal extends well beyond the gates. Travelers of all types — families, golfers, snowbirds, and multi-generational groups — are drawn to the area, creating steady booking opportunities throughout the year.

What drives Orlando’s vacation rental demand?

• Theme parks built to host tens of millions of guests annually

• High demand for spacious, affordable lodging outside resort hotels

• Year-round travel, with peak seasons in spring, summer, and December

• Family-focused travel, which favors entire homes over traditional hotels

As park ticket prices rise, vacation rentals have become an increasingly popular alternative for families seeking more space, full kitchens, and budget flexibility. Communities in and around Orlando, Kissimmee, and Davenport are especially attractive for this reason.

From a purchase standpoint, median home prices in the area remain relatively accessible compared to other top-tier tourist markets:

• Orlando: ~$367,000

• Kissimmee: ~$356,000

• Davenport:~$341,000

This lower barrier to entry (paired with consistent occupancy) is a key reason Orlando continues to attract vacation rental investors.

How Much Can You Earn With an Orlando Vacation Rental?

With millions of travelers visiting each year, Orlando vacation rentals have the potential to perform well — but earnings can vary widely depending on the property. Understanding what drives performance is key.

Property Size

Larger homes tend to perform best in this market. According to our data:

• Five- and six-bedroom homes generate the highest annual revenue

• Five-bedroom homes lead in both earnings and bookings on average

That said, three- and four-bedroom homes remain highly competitive. They:

• See strong, consistent occupancy

• Make up a large portion of available inventory

• Often offer a more approachable entry point for investors

Property Location

Since local tourism is driven by attractions, proximity matters (especially for families).

• Homes located within 5–10 miles of Disney World tend to draw more bookings

• Vacation rental–friendly communities with shared amenities are particularly appealing

• Areas like Kissimmee and Davenport continue to be popular alternatives to staying directly on Disney property

Property Amenities

Orlando is one of the most competitive vacation rental markets in the world, which makes amenities a major differentiator. Top-performing homes often include:

• Family-friendly sleeping arrangements (bunk beds, sleeper sofas, cribs)

• Strong air conditioning and ceiling fans

• Private pools or shaded outdoor spaces

• Smart TVs and streaming services (Disney+ is a favorite)

• Reliable, high-speed internet (great for remote workers)

Operational conveniences also matter. Features like self check-in, a detailed welcome book, and well-stocked kitchens help reduce friction for families and large groups — and often lead to better reviews and repeat bookings.

Download Our Full Orlando, FL Vacation Rental Investment Market Analysis

Orlando may be a competitive market, but its scale, global appeal, and family-focused demand create opportunities for well-positioned vacation rental owners.

Our free Orlando Vacation Rental Market Analysis helps you dig deeper, with insights such as:

• Average daily rate (ADR) by property size

• Average high- and low-season length of stay

• Market inventory insights

• Demand seasonality

You don’t need a magic wand to succeed here — just the right data. Whether you’re purchasing your first property or optimizing an existing rental, our market analysis can help on your investment journey.