Park City, UT Vacation Rental Market Analysis: What Investors Should Know Before Buying
With world-renowned ski resorts, charming mountain-town streets, and the globally celebrated Sundance Film Festival, Park City delivers standout experiences in every season. It’s a destination that appeals to powder chasers, film buffs, and outdoor adventurers alike, while also catching the eye of buyers searching for a high-performing vacation rental market.
With skiing, hiking, biking, dining, and cultural events drawing more than 4 million visitors annually, Park City remains one of Utah’s most desirable resort towns — and a compelling opportunity for vacation rental investors.
To help you better understand the income potential of this market, we created a free, downloadable Park City Vacation Rental Market Analysis. Inside the report, you’ll find:
- Rental income potential by property size
- Average occupancy by property size
- Average daily rate (ADR) by property size
- Booking lead times and length of stay
- Monthly occupancy rates
- Vacation rental inventory by property size across the Park City market
The insights are based on Evolve’s Park City market averages from the past 12 months and are designed to provide a realistic performance baseline when evaluating investment opportunities.
👉 Download the complete Park City Vacation Rental Investment Analysis.
Why Park City Is a Great Place to Own Vacation Rental Property
While Park City is best known for its legendary winter sports, it’s very much a two-season destination, with strong travel demand in both winter and summer. In the colder months, visitors flock to:
- The Sundance Film Festival and winter cultural events
When summer arrives, the area transforms into an alpine playground. Travelers come for:
- Over 400 miles of hiking and biking trails
- Golf courses with mountain backdrops
- Hot air balloon rides and outdoor dining
Spring and fall typically see lighter demand, but seasonal highlights like fall foliage and shoulder-season festivals help keep occupancy moving.
This popularity does come with higher upfront costs. Park City’s median home value currently sits around $1.5 million, placing it among the more premium vacation rental markets. That said, aligning your purchase with the area’s two peak seasons can help investors begin generating income quickly and offset initial expenses sooner.
How Much Money Can You Earn With a Park City Vacation Rental?
Performance in the Park City rental market depends heavily on choosing the right property for the area’s travel patterns. Here are the key factors to keep in mind.
Property Size
Most guests visiting Park City travel in mid-sized groups of six or fewer, which influences how different property sizes perform. According to our data:
- Five-bedroom homes see the highest number of annual nights booked
- One- and two-bedroom properties closely follow and offer strong consistency
One- and two-bedroom homes also account for just over half of all local vacation rental inventory, making them appealing options for investors looking to buy at relatively lower price points.
Larger homes typically earn higher average daily rates, but they make up a smaller portion of the market, which can make finding the right property more competitive.
Property Location
Location is a major driver of success in Park City. Travelers typically want easy access to:
- Dining and entertainment hubs
Properties near one or more of these attractions tend to perform better throughout the year.
Mountain views are another strong selling point — and slopeside locations or properties with ski-in/ski-out access often enjoy a performance edge. This added convenience can help attract more bookings and support higher nightly rates, particularly during peak winter months.
Property Amenities
Park City attracts a wide mix of travelers, from couples and solo adventurers to families and friend groups. The most successful homes focus on comfort, atmosphere, and post-adventure relaxation.
Top amenities in this market include:
- Hot tubs
- Fire pits
To further elevate your listing, our experts suggest considering:
- A sauna or steam room
- Modern finishes like stainless steel appliances and stone countertops
Once you’ve secured the right property, décor can also make a difference. Rustic mountain touches — think timber furniture, antique skis, or cozy leather seating — help create a warm, lodge-style feel that resonates with guests and encourages five-star reviews.
Download Our Full Park City, UT Vacation Rental Market Analysis
With world-class recreation, a thriving tourism economy, and year-round appeal, Park City continues to stand out as one of Utah’s most valuable vacation rental markets.
For a closer look at what investing here could mean for you, download our free Park City Vacation Rental Market Analysis. Inside, you’ll find:
- Average daily rate (ADR) by property size
- Average high- and low-season length of stay
- Market inventory insights
- Demand seasonality
Whether you’re purchasing your first property or optimizing an existing rental, our market data can make buying a Park City investment property feel just as rewarding as carving down its iconic slopes.