Broken Bow, OK Vacation Rental Market Analysis: What Investors Should Know Before Buying

The Evolve Team
The Evolve Team
February 4, 2026

Popular for cozy cabin stays, lake days, and endless outdoor recreation, Broken Bow welcomes roughly two million visitors each year to the scenic forests of southeast Oklahoma.

Travelers are drawn to this laid-back destination for its family-friendly attractions, romantic getaways, and easy access to Beavers Bend State Park. Combine that demand with more than 22 square miles of adventure-filled forest, and it’s easy to see why Broken Bow vacation rental investment properties continue to gain traction among buyers looking to enter the short-term rental market.

To help you better understand the income potential this Oklahoma market offers, we created a free, downloadable Broken Bow Vacation Rental Market Analysis for prospective investors. Inside the report, you’ll find:

  • Rental income potential by property size
  • Average occupancy by property size
  • Average daily rate (ADR) by property size
  • Booking lead times and length of stay
  • Monthly occupancy rates
  • Vacation rental inventory by property size across the Broken Bow market

The findings in this analysis are based on Evolve’s Broken Bow market averages from the past 12 months and are intended to provide a realistic baseline for performance potential when exploring the Broken Bow real estate market.

👉 Download the complete Broken Bow Vacation Rental Investment Analysis

Why Broken Bow Is a Great Place to Own Vacation Rental Property

From hiking scenic trails and fishing on Broken Bow Lake to ziplining at Rugaru Adventures and mini-golfing in nearby Hochatown, Broken Bow offers something for nearly every type of traveler. Guests can also enjoy:

  • Small-town shops and restaurants

This wide mix of activities helps support multi-season travel demand. Broken Bow typically sees:

  • A strong surge beginning in spring and lasting through summer
  • Renewed demand in the fall that carries into the holiday season

Because occupancy doesn’t rely on just one season, the right Broken Bow investment property can offer steady earning potential throughout the year. 

Home prices in the area currently hover around $330,000, which sits below the national median. For buyers seeking a more accessible entry point into vacation rental ownership, Broken Bow stands out as an affordable option with proven guest demand.

How Much Money Can You Earn With a Broken Bow Vacation Rental?

With a consistent flow of visitors year-round, Broken Bow vacation rentals offer solid earning potential. But, as with any market, performance depends on choosing the right property. Here are the most important factors to consider.

Property Size

Broken Bow travelers often favor smaller, cabin-style properties, which aligns well with the area’s rustic appeal.

  • One- and two-bedroom cabins lead in total nights booked and make up a large share of local inventory
  • Four- and five-bedroom homes earn the highest annual revenue on average but are harder to find due to limited supply

The upside? Investors can succeed across a wide range of budgets, especially when focusing on well-designed cabins that match guest expectations.

Property Location

Outdoor access plays a major role in booking performance. According to our experts, homes near Beavers Bend State Park and Broken Bow Lake often see stronger occupancy, with Broken Bow Lake often considered one of the most beautiful lakes in Oklahoma.

Want to learn more about making a lake house purchase? These are the top things to know and the best places to buy on the water.  

At the same time, guests appreciate being close to Hochatown’s popular restaurants, wineries, and shops. Properties that balance nature access with a short drive to local favorites like Girls Gone Wine, The Oaks Steakhouse, and Doughnut Theory tend to appeal to a broader range of travelers.

Property Amenities

In a nature-forward destination like Broken Bow, amenities that extend the outdoor experience can give your property a competitive edge. Top-performing homes often include:

  • Hot tubs
  • Fire pits
  • Covered decks or shaded seating
  • Comfortable outdoor furniture

Inside, guests still expect modern comforts. Family-friendly layouts, pet-friendly policies, and thoughtful touches that make longer stays easier can help drive five-star reviews and repeat bookings.

Download Our Full Broken Bow, OK Vacation Rental Market Analysis

With its natural beauty, cabin-centric inventory, and steady visitor demand, Broken Bow continues to be an attractive market for vacation rental investors.

Whether you’re purchasing your first short-term rental or turning a second home into a revenue-generating asset, our free Broken Bow Vacation Rental Market Analysis provides the insights you need to make informed decisions, including:

  • Average daily rate (ADR) by property size
  • Average high- and low-season length of stay
  • Market inventory insights
  • Demand seasonality

Kick back by the lake while your vacation home does the work. Whether you’re purchasing your first property or optimizing an existing rental, our data-driven report can help you explore your earning potential and take the next step toward owning a Broken Bow vacation rental.

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